My brand is called NED, which is my name — and that’s intentional. I started it for a few very personal reasons.
First, I’ve always had a very particular fit and style that I like, and I could never quite find it in stores. I got tired of trying on tons of brands hoping something would match what I already envisioned. So I decided to make it myself — exactly the way I wanted it.
Then, I introduced leather into the process. I’ve always loved high-quality leather pieces — handbags, wallets, jackets — and those may be things I create in the future. But for now, adding leather to my clothing felt like the perfect challenge and a way to elevate the pieces I sew by hand.
And finally, I named the brand NED because I genuinely love my name. It is a defining part of who I am. Putting my name on the label is my way of standing behind the brand completely — showing my commitment to quality, craftsmanship, and authenticity.